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SCADpro x CAPITAL ONE
There’s a reason for everything we do. Between the choices we make and the lifestyles we live, we are in constant search for meaning. Luxury reimagined is not only about excellence, but cultivating the best version of yourself for you and those around you. This is smart luxury. Unlocking experiences that connect with your inner self and your community.
This SCADpro project was in collaboration with Capital One and a team of 16 students across 9 majors and 10 locations. We were asked to research and develop concepts for a launch campaign targeting new consumers through innovative and creative solutions.
PERSONAL ROLE AND COLLABORATORS
Personal Role: Research, Concepting, Art Director, Storyboarding, Copywriting, Process Book Design (109 Pages)
Collaborators: 15 other students in the sponsored course.